What is Direct Sales?

Direct selling is selling a product directly to a person, without having to go to a store to get the item. Direct sales are almost always conducted through an independent sales representative (often referred to as a consultant). These sales people are not employees of the company, in the way that a sales person at a retail store would be, but rather, they are independent contractors who own their own direct sales business and earn a commission on their sales.

How are Direct Sales orders placed?

Orders are placed directly with the Direct Sales Consultant, either in person, over the phone, or through the website. Home parties are one of the many ways that sales take place between the consultant and the consumer. A home party takes place at a host’s home where the host’s friends, families, neighbors, and acquaintances, gather together to experience the product first-hand.

How much money does a Direct Sales Consultant make?

The Direct Sales Code of Ethics prevents companies and consultants from making unsubstantiated earnings claims. Direct selling, like any job or business has variations in earning potential. Likewise, consultants all have different reasons for deciding to sell a product via a direct sales company like Scentsy. Those who treat their business like a full-time job are more likely to bring in a full-time income than those who host parties on occasion or who are only about to put a few hours into the business each month.

Join Scentsy - Direct Sales support

How do I know if Direct Selling is right for me?

As with any new experience, it’s hard to know how successful you will be unless you try! Direct Sales companies want their consultants to be successful. The more their consultants sell, the more the company makes! Their programs, therefore, are designed to make you be as successful as possible. If you join a direct sales company with a strong sponsor, they should help you create and achieve your goals.

Direct Sales by the numbers

  • 15.2 million direct sellers in the United States
  • 85% of sellers report a good, very good, or excellent experience with direct selling
  • 74% of adults in the United States have purchased a product from a direct seller.
  • $28.56 BILLION in total U.S. sales from direct sales
  • – Data from Direct Sales 411 and the Direct Selling Association